Too often, enterprise video viewing patterns are conflated with personal video usage, and we felt it was important to co-sponsor research with Streaming Media that would look specifically at how video is used in business and professional contexts.
The study of over 300 Streaming Media readers revealed how prevalent virtual events — conferences, professional development events, and trade shows — have become during the past year:
- 80% say they’ve attended at least two such events per quarter
- 37% have attended at least 24 virtual events since April, 2020.
- When asked about the most important virtual event during that period, 31% rated the experience as better than the in-person alternative and 33% not as good.
Download our report to learn more about the pervasiveness of virtual events and the state of enterprise video over the past year.